{"id":9794,"date":"2026-06-20T12:37:00","date_gmt":"2026-06-20T09:37:00","guid":{"rendered":"https:\/\/rbs.md\/?p=9794"},"modified":"2026-06-26T21:08:43","modified_gmt":"2026-06-26T18:08:43","slug":"de-ce-logistica-nomenclatorului-bate-publicitatea","status":"publish","type":"post","link":"https:\/\/rbs.md\/ru\/blog\/business-digital-transformation\/de-ce-logistica-nomenclatorului-bate-publicitatea\/","title":{"rendered":"\u041f\u043e\u0447\u0435\u043c\u0443 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0430 \u043d\u043e\u043c\u0435\u043d\u043a\u0443\u043b\u0430\u0442\u0443\u0440\u044b \u043f\u0435\u0440\u0435\u0436\u0438\u0432\u0430\u0435\u0442 \u0431\u0443\u043c?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9794\" class=\"elementor elementor-9794\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c66e47 e-flex e-con-boxed e-con e-parent\" data-id=\"4c66e47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f8bbce9 e-con-full e-flex e-con e-child\" data-id=\"f8bbce9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:90,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d13343 elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"8d13343\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-arrow-right\\&quot; 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Afacerea este condus\u0103 reactiv, nu sistemic. Se ia ceea ce exist\u0103 deja \u2014 un nomenclator \u00eencurcat, procese disparate, un site care tr\u0103ie\u0219te o via\u021b\u0103 separat\u0103 de depozit \u2014 \u0219i se \u00eencearc\u0103 \u00eempachetarea acestuia \u00eentr-un program.<\/p><p>Povestea companiei moldovene\u0219ti de mobil\u0103 \u201eM&#8221; este despre o alt\u0103 cale. Nu despre implementarea unor instrumente peste procesele existente, ci despre ceea ce se \u00eent\u00e2mpl\u0103 atunci c\u00e2nd mai \u00eent\u00e2i se construie\u0219te logica corect\u0103 a datelor, \u0219i abia apoi se a\u0219az\u0103 totul pe ea. Rezultatul \u2014 intrarea pe pie\u021be noi \u0219i o cre\u0219tere greu de explicat printr-un buget publicitar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8413a2 e-con-full e-flex e-con e-child\" data-id=\"d8413a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3eca4 elementor-widget elementor-widget-heading\" data-id=\"4c3eca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce \u00eenseamn\u0103 o logic\u0103 corect\u0103 a nomenclatorului \u2014 \u0219i de ce f\u0103r\u0103 ea nimic nu func\u021bioneaz\u0103<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3361c17 elementor-widget elementor-widget-text-editor\" data-id=\"3361c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen baza de date campaniei de mobil\u0103 &#8222;M&#8221; figurau zeci de mii de pozi\u021bii. Sun\u0103 ca o bog\u0103\u021bie de sortiment. \u00cen realitate \u2014 unul \u0219i acela\u0219i dulap, introdus de dou\u0103zeci de ori sub denumiri diferite: alt\u0103 culoare, alt\u0103 dimensiune, o formulare u\u0219or diferit\u0103. V\u00e2nz\u0103torul pierdea minute \u00eentregi c\u0103ut\u00e2nd, \u00een timp ce clientul a\u0219tepta la telefon. Achizi\u021biile se f\u0103ceau orbe\u0219te \u2014 se cump\u0103ra ceea ce deja exista pe stoc, doar sub un alt nume. Stocurile reale nu le putea calcula nimeni.<\/p>\n<p>Logica corect\u0103 a nomenclatorului nu \u00eenseamn\u0103 pur \u0219i simplu \u201es\u0103 faci ordine \u00eentr-o list\u0103&#8221;. \u00censeamn\u0103 s\u0103 construie\u0219ti o structur\u0103 \u00een care un singur produs tr\u0103ie\u0219te \u00een sistem ca un singur obiect cu variante de caracteristici: lungime, l\u0103\u021bime, cu oglind\u0103, f\u0103r\u0103 oglind\u0103. Pe site, clientul \u00ee\u0219i alc\u0103tuie\u0219te configura\u021bia necesar\u0103 \u00eentr-o singur\u0103 fi\u0219\u0103, ca un constructor. Sistemul cunoa\u0219te din timp greutatea, num\u0103rul de piese, volumul ambalajului.<\/p>\n<p>\u0218i aici \u00eencepe efectul pe care nimeni nu \u00eel a\u0219teapt\u0103 de la o \u201ecur\u0103\u021benie \u00een baza de date&#8221;: o singur\u0103 fi\u0219\u0103 de produs corect\u0103 trage dup\u0103 sine un standard pentru \u00eentregul lan\u021b. Asamblatorul \u0219tie ce s\u0103 \u00eempacheteze. Magazionerul \u0219tie ce s\u0103 elibereze. La planificarea livr\u0103rii, sistemul spune din timp ce transport este necesar \u0219i c\u00e2te comenzi \u00eencap \u00eentr-o singur\u0103 curs\u0103. Logistica \u00eenceteaz\u0103 s\u0103 mai fie un joc de ghicit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-909dbbb e-con-full e-flex e-con e-child\" data-id=\"909dbbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d054543 elementor-widget elementor-widget-heading\" data-id=\"d054543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O vitrin\u0103 care nu minte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcffd5c elementor-widget elementor-widget-text-editor\" data-id=\"dcffd5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Atunci c\u00e2nd datele sunt structurate corect \u00een interior \u2014 site-ul \u00eenceteaz\u0103 s\u0103 mai fie un proiect separat. Fi\u0219ele se formeaz\u0103 automat. Pre\u021burile se actualizeaz\u0103 nu o dat\u0103 la jum\u0103tate de an, prin efortul unei singure persoane, ci \u00een momentul modific\u0103rii din sistem.<\/p><p>Acest lucru este important dintr-un motiv simplu: persoana c\u0103reia i-a\u021bi fost recomandat aproape \u00eentotdeauna v\u0103 verific\u0103 mai \u00eent\u00e2i pe internet. Intr\u0103 pe site, se uit\u0103 la pagina de Facebook, caut\u0103 profilul pe Google. Iar dac\u0103 g\u0103se\u0219te pre\u021buri \u00eenvechite, fotografii de proast\u0103 calitate, un produs care nu este \u00een stoc sau pe care nu se poate comanda online \u2014 for\u021ba recomand\u0103rii se tope\u0219te v\u0103z\u00e2nd cu ochii. Vitrina este orice loc \u00een care clientul se uit\u0103 la dumneavoastr\u0103 \u00eenainte de cump\u0103rare. Canalul poate fi oricare, regula este una singur\u0103: vitrina trebuie s\u0103 spun\u0103 adev\u0103rul.<\/p><p>Iar adev\u0103rul \u00eel poate spune doar atunci c\u00e2nd ordinea este f\u0103cut\u0103 \u00een interior, \u00een date.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46af499 e-con-full e-flex e-con e-child\" data-id=\"46af499\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e511288 elementor-widget elementor-widget-heading\" data-id=\"e511288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Depozit \u0219i logistica: unde se pierd banii deja c\u00e2\u0219tiga\u021bi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-922623d elementor-widget elementor-widget-text-editor\" data-id=\"922623d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Exist\u0103 un punct de pierderi despre care se vorbe\u0219te rar, pentru c\u0103 nu este evident de la \u00eenceput: ultima etap\u0103 \u2014 expedierea \u0219i livrarea.<\/p><p>Toat\u0103 lumea \u0219tie c\u0103 o v\u00e2nzare nu \u00eenseamn\u0103 \u00eenc\u0103 bani. Dar pu\u021bini calculeaz\u0103 c\u00e2t cost\u0103 o eroare survenit\u0103 deja dup\u0103 ce comanda a fost pl\u0103tit\u0103. Dac\u0103 clientul a primit un set incomplet \u2014 compania face un al doilea tur: completare, livrare repetat\u0103, explica\u021bii. \u00cen loc de profit pe comand\u0103 \u2014 pierdere direct\u0103. \u0218i asta pe o marf\u0103 care fusese deja v\u00e2ndut\u0103.<\/p><p>Problema nu st\u0103 \u00een oameni \u0219i nici \u00een neaten\u021bie. Problema este c\u0103, f\u0103r\u0103 un sistem, asamblarea comenzii se sprijin\u0103 pe memorie \u0219i pe noti\u021be f\u0103cute manual \u2014 iar factorul uman \u00een aceast\u0103 etap\u0103 cost\u0103 scump.<\/p><p>Atunci c\u00e2nd sistemul cunoa\u0219te componen\u021ba \u0219i greutatea fiec\u0103rei unit\u0103\u021bi \u00eenc\u0103 din etapa fi\u0219ei de produs, asamblarea devine un standard, nu o improviza\u021bie. Logica corect\u0103 a datelor la \u00eenceputul lan\u021bului determin\u0103 precizia la cap\u0103tul lui. Tocmai acest lucru i-a permis companiei \u201eM\u201d s\u0103 fac\u0103 logistica scalabil\u0103 \u2014 \u0219i s\u0103 dep\u0103\u0219easc\u0103 limitele unei singure pie\u021be.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa0b4c7 e-con-full e-flex e-con e-child\" data-id=\"fa0b4c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4540d11 elementor-widget elementor-widget-heading\" data-id=\"4540d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zonele oarbe ale proprietarului: de ce intui\u021bia sugereaz\u0103, dar cifrele tac<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746ab5a elementor-widget elementor-widget-text-editor\" data-id=\"746ab5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Proprietarul \u00ee\u0219i vede afacerea nu direct, ci prin rapoartele angaja\u021bilor. Marketerul spune c\u0103 publicitatea func\u021bioneaz\u0103. Depozitul spune c\u0103 stocurile se potrivesc. V\u00e2nz\u0103rile spun c\u0103 se str\u0103duiesc. To\u021bi ace\u0219ti oameni nu sunt r\u0103uf\u0103c\u0103tori. Pur \u0219i simplu, fiecare are sectorul lui \u0219i propriul \u201ela noi totul e \u00een regul\u0103&#8221;.<\/p><p>Un sistem netransparent are dou\u0103 propriet\u0103\u021bi nepl\u0103cute. Prima: \u00een el oamenii se \u00een\u0219al\u0103 \u00een mod sincer. Marketerul poate crede ani de zile c\u0103 publicitatea este eficient\u0103, pentru c\u0103 nu a v\u0103zut niciodat\u0103 costul unei solicit\u0103ri \u00een cifre. A doua: \u00een el este comod s\u0103 ascunzi punctele slabe. Eviden\u021ba pe h\u00e2rtie nu ofer\u0103 un lan\u021b. Po\u021bi g\u0103si o \u00eenregistrare \u2014 dar este imposibil s\u0103 urm\u0103re\u0219ti rapid ce a fost \u00eenainte \u0219i ce dup\u0103 ea: cine a preluat comanda, cine a expediat-o, unde \u0219i c\u00e2nd a mers ceva prost. Fiecare etap\u0103 tr\u0103ie\u0219te pe o foaie separat\u0103, la o persoan\u0103 separat\u0103. Baza de clien\u021bi din telefonul personal al v\u00e2nz\u0103torului \u00eei apar\u021bine v\u00e2nz\u0103torului, nu companiei.<\/p><p>Semnul onest al unei companii s\u0103n\u0103toase: proprietarul poate verifica singur orice sector, f\u0103r\u0103 s\u0103 \u00eentrebe pe nimeni. Vede solicit\u0103rile \u0219i soarta lor. Vede stocurile din depozit \u00een timp real. Vede ce publicitate a adus bani \u0219i care doar un raport frumos.<\/p><p>Atunci c\u00e2nd sistemul devine transparent, se \u00eent\u00e2mpl\u0103 un lucru interesant: angaja\u021bii puternici c\u00e2\u0219tig\u0103 \u2014 rezultatul lor devine \u00een sf\u00e2r\u0219it vizibil \u0219i vorbe\u0219te de la sine. Cei a c\u0103ror valoare se sprijinea p\u00e2n\u0103 atunci pe informa\u021bia \u00eenchis\u0103 \u0219i pe statutul de ne\u00eenlocuit \u201edoar eu \u0219tiu cum&#8221; \u2014 se trezesc \u00eentr-o situa\u021bie neobi\u0219nuit\u0103. Nu este vina nim\u0103nui. Pur \u0219i simplu, a\u0219a func\u021bioneaz\u0103 transparen\u021ba: ea \u00eei acord\u0103 fiec\u0103ruia exact at\u00e2ta greutate c\u00e2t\u0103 creeaz\u0103 cu adev\u0103rat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2b5a6f e-con-full e-flex e-con e-child\" data-id=\"d2b5a6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0007159 elementor-widget elementor-widget-heading\" data-id=\"0007159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verifica\u021bi-v\u0103 afacerea: cinci \u00eentreb\u0103ri<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad9952 elementor-widget elementor-widget-text-editor\" data-id=\"9ad9952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u0218ti\u021bi c\u00e2\u021bi bani a adus publicitatea luna trecut\u0103 \u2014 printr-o cifr\u0103, nu printr-o relatare?<\/li><li>Pute\u021bi vedea stocurile reale din depozit f\u0103r\u0103 s\u0103 \u00eentreba\u021bi magazionerul?<\/li><li>Baza de clien\u021bi apar\u021bine companiei sau tr\u0103ie\u0219te \u00een telefoanele v\u00e2nz\u0103torilor?<\/li><li>Pre\u021burile \u0219i disponibilitatea de pe site-ul dumneavoastr\u0103 corespund realit\u0103\u021bii chiar acum?<\/li><li>Asamblarea \u0219i expedierea comenzii vor supravie\u021bui concediului sau plec\u0103rii oric\u0103rui angajat?<\/li><\/ul><p>Dac\u0103 la dou\u0103 sau mai multe \u00eentreb\u0103ri r\u0103spunsul este \u201enu&#8221; \u2014 banii se scurg chiar acum, iar intui\u021bia care v\u0103 sugereaz\u0103 acest lucru nu gre\u0219e\u0219te.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e659f9 elementor-widget elementor-widget-image\" data-id=\"7e659f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/rbs.md\/wp-content\/uploads\/xstore\/xstore-placeholder.png\" class=\"attachment-full size-full wp-image-9846 lazyload lazyload-simple et-lazyload-fadeIn\" alt=\"logistica\" sizes=\"(max-width: 1500px) 100vw, 1500px\" data-src=\"https:\/\/rbs.md\/wp-content\/uploads\/2026\/06\/mobildorarticol.jpg\" data-srcset=\"https:\/\/rbs.md\/wp-content\/uploads\/2026\/06\/mobildorarticol.jpg 1500w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/06\/mobildorarticol-300x200.jpg 300w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/06\/mobildorarticol-1024x683.jpg 1024w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/06\/mobildorarticol-768x512.jpg 768w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/06\/mobildorarticol-18x12.jpg 18w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/06\/mobildorarticol-1x1.jpg 1w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/06\/mobildorarticol-10x7.jpg 10w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db135e3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"db135e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6da76b4 e-con-full e-flex e-con e-child\" data-id=\"6da76b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c6478 elementor-widget elementor-widget-heading\" data-id=\"f1c6478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce a ob\u021binut compania \"M\" \u00een final<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03870f0 elementor-widget elementor-widget-text-editor\" data-id=\"03870f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Compania a construit o logic\u0103 corect\u0103 a datelor \u2014 iar pe aceast\u0103 logic\u0103 s-au a\u0219ezat instrumentele: o baz\u0103 unic\u0103 cu nomenclator unic, un site care se actualizeaz\u0103 \u00een c\u00e2teva secunde, un standard de asamblare \u0219i expediere, un traseu transparent al comenzii de la solicitare p\u00e2n\u0103 la livrare.<\/p>\n<p>Diferen\u021ba conceptual\u0103 const\u0103 \u00een faptul c\u0103 sistemul a fost construit nu \u00een jurul unui program, ci \u00een jurul proceselor reale ale afacerii. Nu afacerea s-a adaptat instrumentului \u2014 instrumentul a fost creat pentru afacere.<\/p>\n<p>Noi, cei de la <a href=\"https:\/\/rbs.md\/contacte\/\">RBS Reactor<\/a>, \u00eenso\u021bim astfel de proiecte: de la auditul proceselor \u0219i al datelor p\u00e2n\u0103 la site, publicitate \u0219i integr\u0103ri. Afacerile din Moldova pierd bani nu pentru c\u0103 proprietarii lucreaz\u0103 prost \u2014 ci pentru c\u0103 pu\u021bini le explic\u0103 cum ar putea fi altfel. Noi vrem s\u0103 schimb\u0103m nu doar site-uri \u0219i conturi publicitare. Noi vrem s\u0103 schimb\u0103m mentalitatea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d492b3b e-con-full e-flex e-con e-child\" data-id=\"d492b3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30c3558 elementor-align-center elementor-hidden-mobile elementor-widget elementor-widget-text_button\" data-id=\"30c3558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"etheme-button-wrapper\"><a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjYyNjIiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\" class=\"fill-bottom has-fill etheme-text-button elementor-button\" role=\"button\">\n        <span class=\"elementor-button-content-wrapper\">\n            \n\t\t\t<span class=\"elementor-button-text\">SOLICIT\u0102 UN AUDIT GRATUIT<\/span>\n\n            \n            \n        <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0427\u0442\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442, \u043a\u043e\u0433\u0434\u0430 \u043c\u0435\u0431\u0435\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0443\u044e \u043b\u043e\u0433\u0438\u043a\u0443 \u043d\u043e\u043c\u0435\u043d\u043a\u043b\u0430\u0442\u0443\u0440\u044b \u0435\u0449\u0451 \u0434\u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u2014 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u0435\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0420\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u201eM\u201d.<\/p>","protected":false},"author":2,"featured_media":9846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-9794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-digital-transformation"],"_links":{"self":[{"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/posts\/9794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/comments?post=9794"}],"version-history":[{"count":43,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/posts\/9794\/revisions"}],"predecessor-version":[{"id":11492,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/posts\/9794\/revisions\/11492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/media\/9846"}],"wp:attachment":[{"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/media?parent=9794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/categories?post=9794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/tags?post=9794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}