{"id":11837,"date":"2026-07-08T12:36:35","date_gmt":"2026-07-08T09:36:35","guid":{"rendered":"https:\/\/rbs.md\/?p=11837"},"modified":"2026-07-08T13:54:52","modified_gmt":"2026-07-08T10:54:52","slug":"cum-sa-extinzi-afacerea-b2b-si-sa-cresti-vanzarile","status":"publish","type":"post","link":"https:\/\/rbs.md\/ru\/blog\/business-digital-transformation\/cum-sa-extinzi-afacerea-b2b-si-sa-cresti-vanzarile\/","title":{"rendered":"\u041a\u0430\u043a \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c B2B \u0431\u0438\u0437\u043d\u0435\u0441 \u0438 \u043d\u0430\u0447\u0430\u0442\u044c \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11837\" class=\"elementor elementor-11837\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c66e47 e-flex e-con-boxed e-con e-parent\" data-id=\"4c66e47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f8bbce9 e-con-full e-flex e-con e-child\" data-id=\"f8bbce9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:90,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d13343 elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"8d13343\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-arrow-right\\&quot; 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V\u00e2nz\u0103rile se derulau exclusiv prin segmentul HoReCa, iar un canal de retail practic nu exista.<\/p><p>Echipa RBS Reactor a propus companiei dou\u0103 schimb\u0103ri: s\u0103 intre pe segmentul de retail (B2C) printr-un magazin online func\u021bional \u0219i s\u0103 treac\u0103 de la campaniile publicitare sezoniere la unele continue. Gusto Italiano a acceptat provocarea \u2014 \u00een continuare, vom analiza ce anume s-a schimbat \u0219i de ce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8413a2 e-con-full e-flex e-con e-child\" data-id=\"d8413a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3eca4 elementor-widget elementor-widget-heading\" data-id=\"4c3eca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un magazin r\u0103m\u00e2ne magazin \u2014 chiar \u0219i online<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3361c17 elementor-widget elementor-widget-text-editor\" data-id=\"3361c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una dintre cele mai mari bariere care \u00eempiedic\u0103 o companie B2B s\u0103 se uite spre consumatorul final este senza\u021bia c\u0103 retailul cere o infrastructur\u0103 complet diferit\u0103, o alt\u0103 echip\u0103, alte investi\u021bii. \u00cen practic\u0103, diferen\u021ba e mult mai mic\u0103 dec\u00e2t pare.<\/p><p>Un <a href=\"https:\/\/rbs.md\/dezvoltarea-site-urilor-web\/\">magazin online<\/a> este, func\u021bional, acela\u0219i magazin \u2014 doar f\u0103r\u0103 cheltuieli pentru chiria unui spa\u021biu comercial, vitrin\u0103 sau o parte din personalul de la sal\u0103. Ai nevoie de un depozit \u2014 pe care o companie ce lucreaz\u0103 deja cu livr\u0103ri directe \u00eel are, de regul\u0103 \u2014 \u0219i de o logistic\u0103 de livrare pus\u0103 la punct. Restul \u2014 sortimentul, calitatea produsului, reputa\u021bia \u2014 este deja construit \u00een ani de prezen\u021b\u0103 pe pia\u021ba B2B. Retailul, din acest punct de vedere, nu porne\u0219te de la zero, ci se ridic\u0103 pe o funda\u021bie deja gata.<\/p><p>Exact a\u0219a a g\u00e2ndit echipa RBS Reactor atunci c\u00e2nd a \u00eenceput colaborarea cu Gusto Italiano: nu s\u0103 propun\u0103 companiei s\u0103 devin\u0103 altceva, ci s\u0103 ajute afacerea existent\u0103 s\u0103 deschid\u0103 \u00eenc\u0103 o u\u0219\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-909dbbb e-con-full e-flex e-con e-child\" data-id=\"909dbbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d054543 elementor-widget elementor-widget-heading\" data-id=\"d054543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un site care exista, dar nu func\u021biona<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcffd5c elementor-widget elementor-widget-text-editor\" data-id=\"dcffd5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La momentul \u00eenceperii lucr\u0103rilor, Gusto Italiano avea deja un site \u2014 \u0219i acesta e un detaliu important. Problema nu era lipsa unei prezen\u021be digitale, ci calitatea ei: un design care nu ajuta vizitatorul s\u0103 se orienteze \u00een sortiment \u0219i o lips\u0103 general\u0103 de aten\u021bie \u2014 site-ul exista, dar nu era prietenos pentru consumator.<\/p><p>Pentru o companie B2B, e o situa\u021bie tipic\u0103: site-ul e necesar \u201ede form\u0103&#8221;, ca o carte de vizit\u0103, nu ca un instrument. At\u00e2t timp c\u00e2t toat\u0103 cifra de afaceri vine din contacte personale \u00een segmentul B2B, vitrina online pare o simpl\u0103 formalitate.<\/p><p>Solu\u021bia a inclus refacerea complet\u0103 a site-ului pe platforma <a href=\"https:\/\/rbs.md\/de-ce-sa-alegi-un-site-pe-wordpress\/\">WooCommerce<\/a> \u2014 cu o structur\u0103 clar\u0103 a categoriilor (de la f\u0103in\u0103 \u0219i paste, p\u00e2n\u0103 la br\u00e2nzeturi, mezeluri \u0219i ulei de m\u0103sline), navigare intuitiv\u0103 \u0219i un design g\u00e2ndit nu pentru un cump\u0103r\u0103tor B2B, ci pentru un client de retail, care ia decizia de cump\u0103rare \u00een c\u00e2teva secunde de la deschiderea unui produs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46af499 e-con-full e-flex e-con e-child\" data-id=\"46af499\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e511288 elementor-widget elementor-widget-heading\" data-id=\"e511288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicitatea: de ce \u201eo pornim doar de s\u0103rb\u0103tori\" cost\u0103, de fapt, mai mult<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-922623d elementor-widget elementor-widget-text-editor\" data-id=\"922623d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A doua schimbare nu \u021binea de site, ci de un obicei. Ani la r\u00e2nd, publicitatea Gusto Italiano se lansa punctual \u2014 \u00eenainte de Pa\u0219te, \u00eenainte de Anul Nou \u2014 \u0219i se oprea imediat dup\u0103 s\u0103rb\u0103tori, fiind tratat\u0103 ca o necesitate ocazional\u0103, nu ca o investi\u021bie constant\u0103.<\/p><p>Acest model are un cost ascuns. Orice campanie publicitar\u0103 pe Meta, Google Ads sau alte platforme cost\u0103 mai mult \u00een primele zile de rulare: licita\u021bia \u00eenc\u0103 nu \u201ea \u00een\u021beles&#8221; audien\u021ba, algoritmii nu s-au calibrat, iar pre\u021bul per clic sau afi\u0219are este instabil. Stabilizarea \u2014 \u0219i, implicit, ieftinirea publicit\u0103\u021bii \u2014 apare doar atunci c\u00e2nd o campanie ruleaz\u0103 continuu, pe termen lung. Oprind reclama imediat dup\u0103 v\u00e2rful sezonier, afacerea revine, de fiecare dat\u0103, la cel mai scump punct de pornire.<\/p><p>Echipa noastr\u0103 a propus o abordare invers\u0103: s\u0103 \u021binem campaniile publicitare active tot timpul, f\u0103r\u0103 s\u0103 le l\u0103s\u0103m s\u0103 \u201ese r\u0103ceasc\u0103&#8221; \u00eentre v\u00e2rfurile sezoniere. Decizia a fost contraintuitiv\u0103 pentru proprietarul afacerii \u2014 majoritatea companiilor, dimpotriv\u0103, reduc promovarea \u00een aceast\u0103 perioad\u0103, consider\u00e2nd pauza de dup\u0103 s\u0103rb\u0103tori o economie logic\u0103.<\/p><p>Chiar aici st\u0103tea calculul. \u00cen timp ce concuren\u021bii \u00ee\u0219i reduc activitatea publicitar\u0103 dup\u0103 sezonul de s\u0103rb\u0103tori, concuren\u021ba pentru afi\u0219are scade \u2014 ceea ce \u00eenseamn\u0103 c\u0103 reclama devine mai ieftin\u0103 pentru cei care nu o opresc. Rezultatul a confirmat ipoteza: comenzile de dup\u0103 Pa\u0219te nu doar c\u0103 nu au sc\u0103zut, ci au crescut \u2014 iar cre\u0219terea a continuat \u0219i \u00een lunile urm\u0103toare, \u00een timp ce costul de atragere a unui client sc\u0103dea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e659f9 elementor-widget elementor-widget-image\" data-id=\"7e659f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/rbs.md\/wp-content\/uploads\/elementor\/thumbs\/xstore-placeholder-rnua7vjzfzlari2nm4uupxcssapqn6rp83gx6cncrs.png\" class=\"attachment-full size-full wp-image-11847 lazyload lazyload-simple et-lazyload-fadeIn\" alt=\"extinzi afacerea B2B\" sizes=\"(max-width: 1672px) 100vw, 1672px\" data-src=\"https:\/\/rbs.md\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-8-\u0438\u044e\u043b.-2026-\u0433.-12_35_32.png\" data-srcset=\"https:\/\/rbs.md\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-8-\u0438\u044e\u043b.-2026-\u0433.-12_35_32.png 1672w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-8-\u0438\u044e\u043b.-2026-\u0433.-12_35_32-300x169.png 300w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-8-\u0438\u044e\u043b.-2026-\u0433.-12_35_32-1024x576.png 1024w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-8-\u0438\u044e\u043b.-2026-\u0433.-12_35_32-768x432.png 768w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-8-\u0438\u044e\u043b.-2026-\u0433.-12_35_32-1536x864.png 1536w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-8-\u0438\u044e\u043b.-2026-\u0433.-12_35_32-18x10.png 18w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-8-\u0438\u044e\u043b.-2026-\u0433.-12_35_32-1x1.png 1w, https:\/\/rbs.md\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-8-\u0438\u044e\u043b.-2026-\u0433.-12_35_32-10x6.png 10w\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa0b4c7 e-con-full e-flex e-con e-child\" data-id=\"fa0b4c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4540d11 elementor-widget elementor-widget-heading\" data-id=\"4540d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicitatea nu s-a limitat la Meta \u0219i Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746ab5a elementor-widget elementor-widget-text-editor\" data-id=\"746ab5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cea mai mare parte a bugetului \u0219i a aten\u021biei mergea c\u0103tre campaniile de performan\u021b\u0103 \u2014 <a href=\"https:\/\/rbs.md\/smm-si-publicitate-targetata\/\">Meta<\/a> \u0219i <a href=\"https:\/\/rbs.md\/google-ads-si-publicitatea-directionata\/\">Google Ads<\/a>. Dar lucrurile nu s-au oprit aici.<\/p><p>Suplimentar, a fost folosit \u0219i YouTube \u2014 pu\u021bin, ca un canal adi\u021bional de afi\u0219are. Pe portalurile de \u0219tiri au fost plasate bannere, pentru ca brandul s\u0103 fie vizibil \u0219i \u00een afara re\u021belelor sociale. Compania a participat la expozi\u021bia de profil <a href=\"http:\/\/www.food-drinks.moldexpo.md\/\" target=\"_blank\" rel=\"noopener\">FOOD&amp;DRINKS<\/a>, desf\u0103\u0219urat\u0103 la MoldExpo \u2014 un loc unde se \u00eent\u00e2lnesc at\u00e2t restaurante \u0219i distribuitori, c\u00e2t \u0219i consumatori obi\u0219nui\u021bi, pasiona\u021bi de buc\u0103t\u0103ria italian\u0103. Separat, s-a preg\u0103tit con\u021binut grafic pentru materiale offline \u2014 flyere, c\u0103r\u021bi de vizit\u0103, bannere pentru punctele de v\u00e2nzare \u0219i evenimente.<\/p><p>\u00cen final, publicitatea nu a rulat pe un singur canal, ci simultan pe mai multe \u2014 de la re\u021bele sociale, p\u00e2n\u0103 la materiale tip\u0103rite prezentate la expozi\u021bie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2b5a6f e-con-full e-flex e-con e-child\" data-id=\"d2b5a6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db135e3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"db135e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96000d elementor-widget elementor-widget-heading\" data-id=\"e96000d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nu segmentul B2B a fr\u00e2nat cre\u0219terea \u2014 ci resursele nefolosite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-879c378 elementor-widget elementor-widget-text-editor\" data-id=\"879c378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Experien\u021ba Gusto Italiano arat\u0103 o tendin\u021b\u0103 mai ampl\u0103 dec\u00e2t un simplu studiu de caz: atunci c\u00e2nd o afacere \u00ee\u0219i explic\u0103 stagnarea prin specificul segmentului, de cele mai multe ori nu este vorba despre un plafon real al pie\u021bei, ci despre modul \u00een care sunt folosite resursele deja existente. Un site care nu era actualizat, o reclam\u0103 pornit\u0103 doar c\u00e2teva s\u0103pt\u0103m\u00e2ni pe an, un canal de v\u00e2nzare care nu fusese niciodat\u0103 testat \u2014 acestea nu sunt tr\u0103s\u0103turi ale modelului B2B, ci puncte \u00een care resursele nu au fost folosite la capacitate maxim\u0103.<\/p><p>Trecerea la retail nu a cerut din partea Gusto Italiano renun\u021barea la direc\u021bia B2B sau o restructurare a afacerii de la zero. A fost nevoie doar de decizia de a nu mai am\u00e2na ceea ce era deja posibil din punct de vedere tehnic: un site prietenos pentru utilizator, o strategie publicitar\u0103 continu\u0103 \u0219i o prezen\u021b\u0103 constant\u0103 a brandului pe mai multe canale simultan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6da76b4 e-con-full e-flex e-con e-child\" data-id=\"6da76b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d492b3b e-con-full e-flex e-con e-child\" data-id=\"d492b3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30c3558 elementor-align-center elementor-hidden-mobile elementor-widget elementor-widget-text_button\" data-id=\"30c3558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"etheme-button-wrapper\"><a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjYyNjIiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\" class=\"fill-bottom has-fill etheme-text-button elementor-button\" role=\"button\">\n        <span class=\"elementor-button-content-wrapper\">\n            \n\t\t\t<span class=\"elementor-button-text\">SOLICIT\u0102 UN AUDIT GRATUIT<\/span>\n\n            \n            \n        <\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u041c\u043e\u043b\u0434\u0430\u0432\u0441\u043a\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Gusto Italiano \u043c\u043d\u043e\u0433\u043e \u043b\u0435\u0442 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u043b\u0430 \u0438\u0442\u0430\u043b\u044c\u044f\u043d\u0441\u043a\u0443\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044e \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430\u043c, \u043f\u043e\u043a\u0430 \u0440\u043e\u0437\u043d\u0438\u0446\u0430 \u043e\u0441\u0442\u0430\u0432\u0430\u043b\u0430\u0441\u044c \u0447\u0443\u0436\u043e\u0439 \u0442\u0435\u0440\u0440\u0438\u0442\u043e\u0440\u0438\u0435\u0439. \u041c\u044b \u043f\u043e\u043c\u043e\u0433\u043b\u0438 \u043d\u0435 \u0441\u043c\u0435\u043d\u0438\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u044c, \u0430 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u0442\u044c \u0435\u0451 \u2014 \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043f\u0440\u0435\u0432\u0437\u043e\u0448\u0451\u043b \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f.<\/p>","protected":false},"author":8,"featured_media":11847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-11837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-digital-transformation"],"_links":{"self":[{"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/posts\/11837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/comments?post=11837"}],"version-history":[{"count":21,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/posts\/11837\/revisions"}],"predecessor-version":[{"id":11864,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/posts\/11837\/revisions\/11864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/media\/11847"}],"wp:attachment":[{"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/media?parent=11837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/categories?post=11837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rbs.md\/ru\/wp-json\/wp\/v2\/tags?post=11837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}